Inphantry created an interactive in-store experience for Marvin Windows and Doors at the 7 Tide Building in Boston’s Seaport District The Marvin Experience enables customers to customize products and view custom designs in a life-sized projector display, allowing real-time edits.
Inphantry website: www.inphantry.com
ART DEVELOPMENT
I was tasked with expanding the product offerings for this project, I created optimized 3D assets of Marvin products, enabling real-time customization and smooth performance on the large projector display.
This project involved refining models to retain visual quality while enhancing performance, delivering a seamless, immersive experience for customers. Realistic PBR materials were created to further enhance the visual experience for their customers
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The 3D models are modeled in Maya and exported to Unity for material setup, lighting and engine integration.
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High-Quality 3D Renders - VRay
Real-time 3D Models - Unity
The window and door models use high detailed textures and PBR materials that respond well to any lighting condition. Realistic textures with smudges on the glass materials add a nice realism to the models. The objects are modeled in special way so they can scale to the user's modifications.
PBR Wood Texture Examples
Each wood type Oak, Pine, Cherry all received 7 types of stains for users to choose from.
PBR textures use diffuse, Normal, Ambient Occlusion, Metalness and specular maps
PBR Wood Materials - Unity
Seven types of wood for customers to choose from along with the stain colors.
Efficient Low Polygon Models - Unity
The hardware objects are low polygon efficient models that use Normal Maps which are captured from higher detailed polygon objects.
ADVANCED PBR Metal Materials - Unity
The Marvin window lines have a lot of different material types to choose from.
Here's a sample of the various metal types homeowners get to choose from.
Real-Life photo of metal types
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CG - PBR Materials in Unity
