eBay
Guaranteed Fit Stop
Experience Design | 3D Visualization |
Immersive Real-Time Configurator
I worked with Inphantry on this unique interactive and responsive installation. The project was designed to capture attention as fans moved between races and different partners. Located on the F1 Miami Grand Prix promenade, the Guaranteed Fit Stop was eBay Motors’ primary experiential activation during race weekend. Highlighting eBay’s partnership with McLaren Racing and showcasing the brand’s Guaranteed Fit promise.
At the center was the Guaranteed Fit Simulator, a real-time digital experience that allowed fans to build and customize a virtual vehicle with confidence that every selected part was compatible.
Guaranteed Fit confirms that parts purchased through eBay Motors match a customer’s specific vehicle, removing uncertainty around compatibility and ensuring buyers can shop with confidence knowing the part will fit as expected, or they’re covered.
My Role:
I collaborated closely with the Inphantry's Art Director to develop customized vehicle variants based on concepted art, incorporating unique proportions, wheel selections, and accessory details to build unique but recognizable vehicles. I modeled and modified vehicles in Maya prior to integrating them into Unreal Engine for real-time setup of materials, textures, configuration logic, and lighting.
This workflow resulted in a polished, high-fidelity real-time vehicle customization experience suitable for a high-visibility, live event environment.
The Goal
eBay activated its partnership with the McLaren F1 Team at the Miami Grand Prix, where competition for attention was intense. The brand needed a high-impact, immersive experience that could cut through the crowded F1 environment while clearly communicating the value of its Guaranteed Fit promise to a highly informed audience of racing fans and car enthusiasts.
Insight
Car enthusiasts are deliberate and detail-driven when customizing their vehicles, viewing each build as an extension of personal identity. Decisions around parts, fit, and finish directly influence confidence in the final result. For this audience, visual accuracy and correctness are just as important as performance—especially when they know exactly what they’re looking at.
